And then, they proceed to talk about the history of the firm. No one…No one ever…is on your law firm’s website to learn more about your law firm. No one cares that the firm’s been … [Read more...]
Stop Making Your Prospects Work
Jonathan Fields once wrote that customers should never have to work to figure you out. They shouldn’t have to dig through your website or your marketing materials to know who you serve and what you … [Read more...]